The American Dream Essays (1746 words) - , Term Papers

The American Dream The American Dream It is the expectation of this paper to demonstrate that the American Dream can best be clarified as a ciity upon a slope. Ciity upon a slope meaning being above and better over those beneath. The Civil War, the imperialistic race of the nineteenth century, the Korean War, the KKK, and the Gulf War are all instances of the American Dream of prevalence having an impact in American History. Every American has an alternate thought of this prevalence, yet in any case endeavor to accomplish it, whatever it might be in. The Civil War which split the United States, was a conflict of two parts of moving toward the American Dream in a youthful America. The two sides felt their thought's and methods of reasoning were better than those of the restricting side and hence would profit the nation more and make it prevalent. Both North and South needed to better the nation to have it accomplish the American Dream. Shockingly, each side had an alternate point of view on the most effective method to move toward it. Servitude was a significant issue, the North against, the South expert. The difference on bondage lead to trouble in the issue of Westbound extension. Both consented to it, yet whether to concede them as free or then again slave states was the place the split happened. The trade off of 1850 expressed that California enters free, and New Mexico and Utah settled on their own which is giving them more state rights in which the South vigorously bolstered. This trade off didn't fulfill each side completely. The issue of State rights heightened by the issue of subjection in light of the fact that the Southern states felt they reserved the option to settle on their own about Slavery without Government intercession. It appears the Southern states felt that the American dream was out of their range since they felt weak and substandard with the Central government. At the point when the American upheaval was battled to break from Britain, the Southern States figured they would be treated as sovereign and free. With the State's restricted force, they felt as though the Government would turn into a government. The Northern States needed the American dream accomplished for the entire nation to be mechanical, abolitionist servitude, and very federalist. Upon these foundations they intended to make the U.S a predominant country on the planet. The South needed to accomplish a similar extreme objective for the U.S yet with farming, professional subjection, and states sway foundations. These are the contrasts between both sides in accomplishing the American Dream. So as to determine the contention of interests, North and South needed to do battle to demonstrate predominance along these lines demonstrating which side is the ciity upon the slope wherein the losing side would follow. During the hour of Imperialism in the nineteenth century, the U.S needed to grow worldwide and make progress toward the lead in the imperialistic race. In 1871, the U.S and Canada marked the Washington settlement implying that the U.S perceived Canada as a free territory. Any plans to powerfully attach Canada and to join the North American mainland under the U.S banner had been dismissed. The U.S couldn't grow any further in North America what's more, needed to take a gander at different pieces of the world for extension. At that point, there were numerous different countries hoping to grow its realm, for example, Britain what's more, Germany. Some Southern expansionists considered Cuba to be an intrigue on the grounds that it could have been utilized as a slave an area. Since Northerners were profoundly against subjugation, the arrangement was dropped. After the Civil War, Secretary of State Seward had arranged a bargain to buy the virgin Islands from Denmark, yet the senate dismissed this bargain. They were most certainly not bought until 1917. In 1859, the U.S added the Midway Islands in the South Pacific, and a large portion of the Samoan Islands; the other half having a place with Germany. Hawaii, another Pacific island, had consistently been essential to the U.S. It filled in as a significant base for exchange with Japan and China. When the U.S attached Hawaii in 1893 after an upset, to legitimize it, the U.S guaranteed it was a significant vital military toehold. They likewise guaranteed that the second rate Hawaiian locals were unequipped for self government, and that it was to their greatest advantage. After the extension of Hawaii, and later the Philippines in 1899, it appeared to be clear the U.S was persistent in turning into the most remarkable imperialistic country. It is this thought of extension therefore picking up force and prevalence over different countries that demonstrates the American Dream/Ciity upon a slope being about predominance. The attack of South Korea by North Korea was the chance

Imperfections of modern society Essay Example for Free

Flaws of current society Essay Design might be portrayed as the overwhelming style at some random time because of ones method of articulation or introduction. Ones character might be characterized by the garments they have chosen to wear. Big names and style advertisements appear to exhibit that it is satisfactory to wear amazingly uncovering garments and advance their outfits. Explicitly provocative individuals with solid characters may decide to wear garments with improper allusions or expressions composed on them. Present day style delineates the social acknowledgment of provocative attire, which reflects upon our societies intense conduct. see more:why design is significant It is imagined that the garments society decides to wear characterizes ones aims, character and gives others a premise on the most proficient method to decipher character. Individuals have strong practices due to what they wear. Many are excessively open with what they wear causing it to appear as though present day design is basically about sex request. Present day culture is for the most part worried about how others will decipher them and their appearance. Along these lines society utilizes this to make oneself additionally engaging. If somebody somehow managed to dress in uncovering apparel, others will understand this as they are attempting make themselves as explicitly engaging as could reasonably be expected. Be that as it may if somebody somehow happened to dress in less uncovering garments they would not be in to the publicity of sex request. This shows how present day culture ponders the garments being worn. These individuals who are just stressed over uncovering themselves through outfits plainly have striking practices since they care what society considers them. Individuals will in general act all the more friendly when they are dress in garments that they are open to wearing. Regardless of what sort of apparel an individual wears it very well may be an impact that modifies others impression of the character of an individual. Uncovering apparel that is uncovered by media can be perilous to people’s musings on current style. Big names feel that it worthy to wear whatever they please. Miley Cyrus is an astounding case of this. She has as of late had an inclination of wearing wrong dress in front of an audience and in her music recordings. Her character reflects how she dresses by demonstrating the amount she couldn't care less about what individuals think about her. Miley is uncovering in her recordings and her verses give her character of being so indiscreet of what others think. â€Å"Its our gathering we can do what we need to†¦ Its my mouth I can say what I need to†(Cyrus). In her verses, she is deducing that she is exempt from the rules that everyone else follows. This is the implicit end all through her tune. She shows her thoughtless demeanor in her verses yet in addition in her music recordings. Miley is a good example to numerous yet she moves around on the floor wearing only clothing and a tank top creation it appear as though this is satisfactory as she has a youthful, gullible crowd that doesn't know among good and bad. She likewise dances moves that are wrong to the point that small kids ought not watch this. Miley used to dress regularly and she was a symbol for some, little youngsters growing up featuring as Hannah Montana. Presently she has changed character by representing it through her design. Apparel with sexual or unseemly expressions composed on them has gotten increasingly well known in current culture on account of the famous icons. Individuals with forward characters will in general purchase garments that ponder the way that one would need to be judged. Select social orders with indiscreet perspectives wear dress that can be hostile to others. Shirts with expressions, for example, â€Å"Orgasm Donor† and â€Å"Drink Up Bitches† are some of numerous instances of the unpleasantness that individuals show through their attire. Individuals who wear apparel like this are regularly explicitly provocative individuals who attempt to take after the vibes of their golden calves. Society feels the need urge to others that it is socially adequate to look explicitly engaging. As a general rule this kind of attire is upsetting and considers inadequately present day culture by giving it an awful mark. The fame of wearing hostile dress has expanded because of individuals attempting to â€Å"fit in†. Individuals who are uncertain of what kind of character they have are frequently the ones who go with the most recent and most well known design. Our societies active conduct depends on the social acknowledgment that advanced design depicts. It is accepted that the garments that an individual may wear can think about their character. VIPs who wear too much uncovering dress will in general set a picture that advanced culture needs to follow. Miley Cyrus is one of the numerous VIPs who add to this. Individuals who have brassy characters are typically ones to attempt to stay aware of current style. These individuals have dress with explicitly provocative articulations composed on them. Design can be characterized as the overarching style or manners. Society may dress to help sentiments, activities or how others ought to decipher their character. Works Cited Cyrus, Miley. MILEY CYRUS WE CANT STOP LYRICS. Directlyrics. N. p. , n. d. Web. 26 Sept. 2013.

Server Resume Examples, Template Resume Tips

Server Resume Examples, Template Resume Tips If youre currently in high school, or you are a student, youve probably already been a waiter or waitress somewhere, or youre just looking for one at this moment.This is one of the most sought-after jobs by young people.Its easy enough so anyone can become good at it with a little work, it pays well, and you get to meet new people every day!No wonder some people are being educated just in this area and want to make it their profession!Although a lot of open server positions are for new people because they dont require a lot of previous working experience as a server, dont let this fool you into thinking its easy to get a job.You still have to go through the selection process, which means you have to send your resume, and it needs to be a good one!Since these jobs are so sought after, a lot of people will apply, and your resume will have to stand out.But how to achieve that your resume stands out of the stack of resumes?Well, were here to answer that question for you.You might not kno w how many easy to avoid mistakes people usually make when sending their server resumes: from spelling their name wrong to pointing out the completely wrong skills.In this guide, we will cover everything: what to do and what not to do.Without further hesitation, lets see how to create an amazing server resume!Server Resume Example Right Server Resume Sample Right Create your own resumeGUIDE ON WRITING THE PERSONAL INFO SECTIONAt the beginning of the resume, you should put relevant information about yourself.The good news here is that hardly anyone gets something wrong in this part of the resume.Still, there are some small mistakes you should avoid.Avoid revealing unnecessary information about yourself, first think about what the recruiter might need to know about you and which contacts would they need if they need to contact you.For example, no one really needs to know what you post on Instagram if they want to hire you as a server.On the other hand, the recruiter should be able to see your full professional experiences, with every detail.That can be found on your LinkedIn profile, so thats why you should share that in your resume as well.Lets take a look at how to fill out every part of the personal information section! We will cover the right and wrong examples of filling out a certain field, so pay attention!If you want help with writing your resume, we have some excellent news for you!Feel free to use our online resume template builder and finish your resume in a matter of minutes!Full NameEven though this field is very straight-forward, a popular mistake people make is not taking it seriously.This is the first thing your possible employer will see when he closely looks at your resume, so write your full name professionally, no nicknames.No matter how much more awesome your name is with a cool nick, trust us, its not worth it not getting a job because of it.Heather Livingston RightHeather 'cutie pie' Livingston WrongProfessionThis is where the title of your profession goes, so its easy for the recruiter to see what exactly it is that you do.Depending on how narrow your field of work is, you can put a general or a specific profession.For example, you can put Waiter, or you can put Cocktail and beverage waiter.PhotoIt is always a good idea to include a picture of yourself, so the recruiter can add a face to the nam e.The best way to go about this is to use a still headshot of yourself (preferably the one where you are dressed nice).Definitely avoid using a photo of you being with someone, a shirtless photo or a photo with very low resolution. If its pixelated, use another one.Phone NumberThis area is sometimes optional, but we advise that you put your phone number in the resume as well so they can call you as well as email you.Keep in mind that some people dont check their e-mail regularly and that messages sometimes get marked as spam.Also, some recruiters prefer communicating via phone because its faster and more personal. Just make sure to put a phone number you actually use.If you accidentally miss a call get back at them as soon as you can. If they call at an inconvenient time, say that you will call them back shortly. At any rate, really try to answer the phone when a possible employer calls you. You want to seem like somebody who is easy to reach.AddressThis field is there, so the emplo yer knows where youre located. Maybe you will need help with transportation, maybe you will need to move to a different city if they hire you or maybe you live close by which can really be a plus.This is not one of the most important fields, so dont put too much thought into it. Simply fill out your current living address.E-Mail AddressIn todays day and age, your e-mail address is more used than your living address.The company will probably notify you about everything by e-mail, so write down the one you will actually check regularly (at least once a day).Dont use unprofessional e-mail addresses and preferably put one from a trusted source (Gmail, Yahoo or Hotmail).standavidsonserver@gmail.com Rightstanthemandavidson@gmail.com WrongSocial Media ProfilesYour digital ID is your social media. Youve probably heard that recruiters scan every candidate online before they decide whether they want to hire him or her.Well, fortunately, or unfortunately for you, thats the truth. But dont wo rry, you dont have to put any of it except for LinkedIn.Why is LinkedIn mandatory? Because its the longer version of your resume and you can put more of the things you did on there. All of them actually.Here is our recommendation for social media you should share in your resume:Your LinkedIn profileYour Facebook profileYour Skype IDGUIDE ON WRITING THE SUMMARY SECTIONIn the summary part, the objective is to explain your work and your future ambition in a couple of sentences.Its always best to point out how much youve worked and what youve achieved in that period.Lets compare the right and wrong example below:SummaryA professional server with 6 years of experience of holding 3 plates in one hand. On the lookout for renowned restaurant opportunities where I can maximize guest satisfaction. RightSummaryOver 6 years of experience working in restaurants. Im currently open to new opportunities. WrongAs you can see, the right one is less detailed and doesnt give any context about who you are, what you did, and what you want to do.The right summary could be applied for anyone (just change the number of years) and thats always a bad thing. Your summary is just your own.No one has had exactly the same experience and results as you did, always have that in mind.So, if the question was to explain your work and motivation in a couple of sentences, what would your answer be? Write it in the summary part.GUIDE ON WRITING THE EXPERIENCE SECTIONThis is the part where you point out all of your previous relevant experience. Its crucial that you mention only the experiences which are relevant.For example, there really is no need for the recruiter to know that you were a babysitter in high school if you are applying for a server position. Lets compare the right and wrong example now: Right WrongNotice that in the left example there are many more details?Not only is the left one better because it shows your experience in reverse chronological order (this is the easiest for the recruiter to skim through), but it also shows what your responsibilities and accomplishments were there.One important thing to mention is that if youve worked somewhere for a short time and things didnt end well (you got fired), it would be best not to mention that experience at all.If you do, expect a question about it at the interview, so have a good answer prepared.If you want a helping hand while youre filling out your resume, check out our resume builder template. It will help you fill everything out accordingly and save you time!GUIDE ON WRITING THE EDUCATION SECTIONThe recruiter will want to know whether you have an educational background in this area.People who work as servers rarely have an educational background in that area, so if you have it, you will definitely stand out. Even thing s like courses (online or offline) can leave a very good impression.Dont forget the value of certificates either. In this business, they are very valued and even mandatory for some positions. Right WrongIf your grades were good while you studied, do point them out. While good grades arent really a great indicator of how good of a waiter you will be, they are a great indicator of how disciplined and ambitious you are.If your field of studies is not connected to the position, just make sure to point out other qualifications you might have for it (certificates, courses, classes, etc.).This field isnt one of the most important ones anyway, but nonetheless, expect questions about it at the interview.Prepare to answer questions regarding your choice of interest in being a server, what you learned during your studies or what your plans for your future education are.GUIDE ON WRITING THE SKILLS SECTIONAlways split this part into different categories. We recommend that you cover:Server skillsOther skillsLanguagesServer skills are the abilities youve learned that can make you great at that job. They are narrowly focused on skills that are nice to have as a server.Other skills are the on es which are generally nice to have, no matter which area of work youre in. Whatever your company does or which position is available, you always want people who are good team players, right?Languages should also be mentioned if you have any to mention besides your native language.As a server, the chances are high that youll run into some people who dont know your native language.If your native language isnt English and you know how to speak it, definitely point that out, since its the universal language and that guarantees the recruiter that youll be able to communicate with international guests.SkillsServer Skills:Upselling of beverages and cocktailsOrganizing private and celebration eventsKnowledge of Point of Sales SystemsTable settingSales techniquesForming close customer relationsOther Skills:MS Office PackageDetail orientedProblem-solvingMonitoring self-performanceLanguages:English nativeGerman proficient RightSkillsLeadershipGood team playerAttentive listener WrongIf you put only generic skills (like the ones on the right), it will seem like you dont have any real skills so you just wrote your soft skills which you might or might not have.If you were a recruiter, which skills would you like your employee to have in order to be great at that position?The answer to this question is the same as the answer to the question about which of your skills you should mention.TIPS TRICKSNow that weve covered every segment of the resume and youve seen examples of how a great resume looks, you are basically ready to create your own amazing resume!But before that, lets take a look at some advanced tips tricks you should apply when going for a server job position:Include these main server skills Experience in working with Point of Sale Systems, basic math operations, cash handling, work well in a team, conflict handling, good at forming connections with new people, memorization, able to recommend a menu option based on the guests preference.Describe your experie nce with data/numbers Whenever you can, describe your experience with data instead of words. This is why results are always numeric, they are objective. Instead of saying improved sales of wine, say improve sales of wine by 5%. The recruiter will appreciate the precision.Keep it at the length of one page Remember that not everything should be in your resume, only the most important things considering the position youre applying for. Instead of bombarding your resume with information, use your LinkedIn profile as space where you can put everything.Use the same font If you are not a designer, dont try to become one by experimenting with your resume. Nothing is more stressful for the employer than an unattractive resume. Feel free to check out our pre-made resume templates, which look great and are immediately ready to use!If any sentence is too long, cut it or split it If your bullet points are too long, simply split them, or leave something out. Again, details are good, but not e verything should be explained in full detail in your resume. The interview is the part of the selection process where most details are revealed.  CONCLUSIONWe hope that by reading this, youve learned something new and that you feel more confident now about applying for that server position.We truly wish you the best of luck! We can help you nail your selection process by designing your resume in accordance with this guide simply try our resume builder templates and see that writing a resume can be very enjoyable! Create your own resume

Part-Time Job Can Strengthen Your College Application

When you need to work after school and on weekends, it can be impossible to be involved in many extracurricular activities. Being part of a sports team, marching band, or theater cast simply wont be options for you. The reality for many students is that earning money to support their family or save for college is far more necessary than joining chess club or the swim team. But how does holding a job affect your college applications? After all, selective colleges with holistic admissions are looking for students who have meaningful extracurricular involvement. Thus, students who have to work would seem to be at a significant disadvantage in the college admissions process. The good news is that colleges recognize the importance of having a job. Moreover, they value the personal growth that comes along with work experience. Learn more below. Why Colleges Like Students With Work Experience It can be tempting to wonder how someone who works 15 hours a week at the local department store can measure up to someone who stars on the varsity soccer team or took a leading role in the schools annual theater production. Colleges do, of course, want to enroll athletes, actors, and musicians. But they also want to enroll students who have been good employees. The admissions staff wants to admit a group of students with diverse interests and backgrounds, and work experience is one piece of that equation. Even if your work isnt in any way academic or intellectually challenging, it has a lot of value. Heres why your job looks good on your college application: High school students who successfully hold down a job for a significant period of time have proven that they can manage their time effectively. Its not easy to do well in school while devoting significant hours to work, and effective time management is one of the most important skills that will lead to college success.Students who have jobs have learned to work as part of a team. You cant be selfish as an employee, for success depends upon working well with your colleagues. These collaborative skills translate directly to college success: youll be well prepared to negotiate issues with your roommate, work on group projects, and recognize how your own actions impact others.If youre working to save money for college, youll be highly invested (literally) in your college education. The fact that your hard-earned dollars are going towards your education tells the admissions folks that you are fully committed to your education. College isnt a gift that has been handed to you; rather, it is something that you have worked hard to make happen. That kind of commitment has real value for the college in terms of retention rates, graduation rates, and overall student success.Even a miserable job flipping burgers or washing dishes has value on your application. Youve learned to be responsible, to serve others before yourself, and to make sacrifices to meet your long-term goals. Work experience and maturity tend to go hand-in-hand.Finally, you have a perspective that many college applicants lack. You have experienced first-hand the type of work that millions of people do without a college degree. So unless you were lucky enough to get an intellectually challenging job as a high school student, youll have additional motivation to succeed in college and move on to work that is more personally satisfying. Are Some Jobs Better than Others for College Admissions? Any job — including those at Burger King and the local grocery store — are a plus on your college application. As outlined above, your work experience says a lot about your discipline and potential for college success. That said, some work experiences come with additional benefits. Consider the following: Jobs that provide leadership experience. Colleges want to enroll future leaders, and your job can help show your potential on this front. It often isnt possible for a part-time 18-year-old to be a manager, but some jobs such as being a lifeguard, camp counselor, or academic tutor are leadership positions by definition. In other types of jobs, you might be able to ask your supervisor for leadership opportunities. For example, you might be able to help train new employees or help the company with outreach in the community.Jobs that show  your entrepreneurial ability. Its also impressive if youre entrepreneurial and started your own small business whether making jewelry or mowing lawns. Entrepreneurs tend to be creative and self-motivated, qualities that make for excellent college students.Jobs that provide field-specific experience.  If you have a strong sense of what you want to study — whether it be medicine, business, chemistry, art, English, or any other major — w ork experience in that field will play well with the admissions folks. As an example, a lot of students want to go into medicine because of the attractive salary, not because of any love of the sciences or the profession. An applicant who has actually worked in a hospital and gained first-hand experience will be a much more informed and compelling applicant. Similarly, a future computer science major who has worked in tech support will be able to craft a  well-informed and convincing application.Internships. As a high school student with a thin resumà © and no relevant work experience, you may find it impossible to get a job in your area of study. An internship, however, may be a an option. Many internships are unpaid, but they are nevertheless valuable. Those hours you spend working at a publishing house, law firm, or chemistry lab can open doors to future opportunities, and they give you first-hand knowledge of an academic field (something that most college applicants wont have ). If unpaid work isnt an option for you, try a compromise: 10 hours a week in a paid job and 5 hours a week as an intern. Is It Okay to Have No Extracurricular Activities? If youre filling out the Common Application, the good news is that work (paid) and internship are both categories listed under activities. Thus, working a job means your extracurricular activity section on the application wont be blank. For other schools, however, you may find that extracurricular activities and work experiences are entirely separate sections of the application. The reality is that even if you have a job, you probably also have extracurricular activities. If you think about the wide range of activities that count as extracurricular, youll probably discover that you have several items you can list in that section of the application. Its also important to realize that your inability to participate in after-school activities doesnt preclude you from extracurricular involvement. Many activities — band, student government, National Honor Society — take place largely during the school day. Others, such as involvement at church or summer volunteer work, can often be scheduled around work commitments. A Final Word About Work and College Applications Holding a job doesnt have to weaken your college application. In fact, you can leverage your work experience to strengthen your application. Experiences at work can provide excellent material for your college application essay, and if youve maintained a strong academic record, colleges will be impressed by the discipline required to balance work and school. You should still try to have other extracurricular activities, but there is nothing wrong with using your job to demonstrate that you are a well-rounded, mature, and responsible applicant.

Hitler Became The Leader Of The National Socialist Group,

Hitler became the leader of the National Socialist Group, or Nazis, in 1921. Along with other extreme nationalists, Hitler was outraged at the Weimar Republic, Germany’s government. Hitler’s propaganda included over throwing the democracy, uniting all lands removed from Germany, restoring Germany’s economy which had suffered greatly because of the terms in the Treaty of Versailles, get rid of the communists, and overthrowing the Treaty of Versailles (Darby). The Treaty of Versailles was the main cause of the republic’s economic collapse and so much more. Many Germans wanted it to be set aside. However, what if the Central Powers, Germany and Austria-Hungry, were not defeated? What if there was no Treaty of Versailles, or it was not†¦show more content†¦Darby believes the collapse of the republic was one of the biggest benefits to Hitler’s rise to power. Since the collapse of Weimar was preventable, the war that followed should be too. Clear ly, Hitler’s aggression was not inevitable because many events leading to Hitler’s aggression, rise to power, and WWII were preventable. On the other hand, some believe Hitler’s aggression was not preventable because he gained so much power in such a little time span; there was no stopping him. Darby reasons, â€Å"Although the Nazis had been making significant electoral gains in regional elections in the first half of 1930, no one (not even Hitler) anticipated the surge in support they received in September. Nearly 6. 5 million votes made the party the second largest in the Reichstag, with 107 seats. † With so many supporters, it was hard to stop Hitler’s campaign. If someone in Germany went against him, they would be going against most Germany’s citizens and this could bring result in riots and possibly civil war. If someone in Europe went against Hitler, it could cause a war between their country/nation and Germany. World War or Civil War : it seems it must be one or the other. â€Å"Using the power of the Chancellor, Hitler pressured the parliament to pass the Enabling Act, which allowed him to ignore the constitution and gave his decrees the power of the law. He forced the other politicalShow MoreRelatedKu Klux Klan Essay1578 Words   |  7 Pagesand was reactivated in the 20th century. The Ku Klux Klan believed in the innate inferiorityof black so therefore mistrusted adn resented the rise of former slaves to a status of civil equality and often to positions of political power. The lan became an illegal organization committed to destroying the Reconstruction governments from the Carolinas to Arkansas. Attired in robes or sheets and wearing masks topped with pointed hoods, the Klansmen terrorized public officials in effort to drive themRead MoreAdolf Hitler: One of the Most Talented Orators in History Essay1691 Words   |  7 Pagesaudience is a gift that not many possess. 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Benito Mussolini which was born in 1883Read MoreHitlers Leadership Essay923 Words   |  4 PagesAdolph Hitler is seen by many as a socialist with great wickedness that scarred the world forever however; Hitler was one of the most influential leaders of all time with great intelligence and charisma despite his unstable childhood and insecurity. His strong personality, leadership, affection for his people and stubborn willpower brought Germany out of a depression in 5 years, reduced the unemployment rates to a shocking 100% over the course of 6 years, and modernized the infrastructure of his

Disadvantages of E-Marketing Outweigh the Advantages Free Essays

Throughout the past 50 years, marketing has changed substantially with the development of science and technology. Since start of the age of information technology from as early as the 1960s, traditional marketing has been evolving into to a new form of marketing, E-marketing. E-marketing is the use of information technology in the processes of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders (Strauss, J 2006 P. We will write a custom essay sample on Disadvantages of E-Marketing Outweigh the Advantages or any similar topic only for you Order Now 3). With the increasing demands of consumers, digital media brings more opportunities and at the same time more challenges for operators in today’s world. As a marketing mode that typically reach its audiences via the Internet, e-marketing benefits from the advantages of the internet and transcends distance and time, to which traditional marketing cannot measure up. Meanwhile, the shortcomings of the virtual world also impact e-marketing negatively, namely security issue and the cost of computer hardware which limits its reach in the developing world. As a result, e-marketing is like a two-sided blade. This essay will argue that the disadvantages of e-marketing outweigh the advantages support due to the following: limitation of access to computers, the threat to personal privacy, high cost and the low efficiency. Two significant advantages of e-marketing for public are global reach and convenient. By using the Internet as a channel of marketing, e-marketing has the same features as that of internet which can implement services for customers from different countries at any time. E-marketing can be particularly useful for niche providers, companies whose products can be posted easily, or businesses that are looking to expand geographically but cannot afford to invest in new offices or businesses (DTI 2004, P. 4). The commercial information can reach anyone, anywhere that provided internet access in the world. It allows merchants to tap new markets and competition globally. In addition, time is no longer a factor effects on marketing. (Strauss, J 2006 P. 5) Instead of being applied by organizations and officers during typical working hours, most of the marketing efforts from e-marketing are supported by website, which open 24 hours and 7 days a week. However, e-marketing has one main obstacle which is the limitation of access to computer as the result of the costs of the hardware, the low speed of internet connection and unreliable power supplies. Firstly, despite advances in the past few decades, ownership of personal computers is still very low in the develo ping world. In Ukraine, for example, only 1. 8 percent of the population owns a personal computer. In Mexico, 6. 8 percent of the entire population owns a personal computer; and in India, only half of 1 percent of the population owns one (Strauss, J 2006 P. 81). The statistics of the ownership of personal computer in the countries above indicate that e-marketing limits the potential audience the marketing efforts try to reach. Secondly, e-marketing is the balance between connection speed and web site design. In the developing countries, internet connection is still largely through dial-up connections, which depends on the telephone lines and restrict the speed at which data can be sent and received. In 2005, Italy had 0. 77 percent of its total population as broadband subscribers, while China had 0. 21 percent, and Russia had 0. 02 percent of its citizens subscribe to broadband (Strauss, J 2006 P. 87). This data illustrates that broadband is still limited in use as the communication infrastructure for e-marketing. The third challenge for e-marketing is the unreliable power supply in many countries. In Nepal, one of the poorest countries in the world, only 15% of all households have access to electricity. Moreover, it sometimes experienced blackouts during the summer months across the entire country (Strauss, J 2006 P. 84). The unstable electricity supplies make e-marketing unavailable to cater to the consumers via the internet. All in all, the use of the Internet benefits e-marketing with its reach, but also has serious drawbacks. Another apparent characteristic of e-marketing is personalization. Customers can acquire entertainment directly from the preferred individual receiving devices. Marketing by email or banner advertising enable multimedia one-to-one communication that makes the market easier to establish how effective your campaign has been. E-marketing is one-to-one and focuses objectives on the customers, which can typically reach the one who wants to know the products and services instantly and benefit the operators to receive the individual information and greet the customers with targeted offers (Descoeudres, O 2004 P. 3). The essential part of the one-to-one marketing is base on the specific customer database. The database was established when the buyers accomplish interaction and trade on the web, allowing the company to quickly obtain detailed information about customers’ responses to the advertising and contribute to the decision of transform the marketing strategies. Despite this advantage, the use of the Internet poses threats to personal privacy whi ch limit the spread of e-marketing. For instance, Tonysmart. om sold the customers’ information that they registered in the site when the company went to bankrupt, proclaiming that the customer database belongs to the company’s asset (Lamb, C. W 2006, P. 651). Similar incidents lead to the lack of trust from the majority of customers, who hesitate in providing to private information to web companies. â€Å"Internet as a virtual marketplace is still not greatly acceptable to orthodox buyers who prefer physical interaction and review of products and services before buying them. (Nantel, J 2004) to build up the trust bridge between the interactions of customers and companies in the virtual world is an ongoing process, which requires more time to achieve. To compare with traditional marketing, some proponents of e-marketing believe that cost advantage is one of the considerable merits. â€Å"E-marketing eliminates printing and postage costs, taking the best of traditional newsletters, advertisement, or dire ct-mail offers and customizing them, sending them electronically at a fraction of the cost of other methods† (The Advantages of E-Marketing, 2007). In fact, although e-marketing saves more postage costs, which may seems to reduce the investing input for operators, the money spend on setting up and tagging with the online payment channels, online allocation costs, cost of upgrading and maintenance of site are all the requirements for a successful sustaining marketing on the Internet. â€Å"Japan’s average monthly subscription charge is slightly more than 24 dollar per month, a relatively manageable amount given average household income levels. Yet, Lithuania and Slovenia have average monthly charges almost twice that amount† (Strauss, J 2006 P. 4). The consequence is inescapable that accessing to the Internet through land lines whether dial-up or via boardband is expensive in general. By 2011, online consumption will surpass TV as the number one medium worldwide. Despite this, some industries have been slow to adapt to changing consumer trends. Overall, marketers invest only 7. 5% of their advertising marketing budg et to online initiatives. The insufficient capabilities that in-house and agency are with the leading 59 percentage deterrent to investing online (Steve Latham, 2008). There is no surprise that online marketing is still relatively new, some what complication, and transform rapidly. Most corporations are still trying to make sense of new methods and develop new strategies to utilize it. â€Å"After years of one-off efforts, many are taking time to define their key objectives, strategies, tactics and requirements for achieving them. †(Steve Latham, 2008). On the other hand, the tight supply of talent is also a problem for both brands and agencies. According to Descoeudres (2004), finding skilled technicists to execute digital strategies is a huge challenge for e-marketing. As e-marketing involved in a certain range of marketing space, there are still not many clients who will enroll as loyal customers in the customer database. While this number grows over the years with time, some offline complementary methods are reliable to enhance the customer database. Striking a balance between offline efforts and continuing online efforts or a combination of the two actually helps the company to highlight the market presence as an entrepreneur. Therefore, it is very important that marketers are aware of the reward and inconveniences of e-marketing before they really strategize to optimize their revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing. In conclusion, e-marketing becomes an integral strategy of marketing and business nowadays, which is widely used as manifestation method to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers. Nevertheless, it still has a great amount of drawbacks including the lower range of the ownership of computer, the coverage of the Internet and the neglect of the personal privacy, the uneconomical input for consumers. As a consequence, e-marketers should never underestimate the negative impacts of e-marketing. In the long run, the function of e-marketing can be further developed to enhance its benefits for both customers and merchants by resolving the problems mentioned above. How to cite Disadvantages of E-Marketing Outweigh the Advantages, Papers

Disadvantages of E-Marketing Outweigh the Advantages Free Essays

Throughout the past 50 years, marketing has changed substantially with the development of science and technology. Since start of the age of information technology from as early as the 1960s, traditional marketing has been evolving into to a new form of marketing, E-marketing. E-marketing is the use of information technology in the processes of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders (Strauss, J 2006 P. We will write a custom essay sample on Disadvantages of E-Marketing Outweigh the Advantages or any similar topic only for you Order Now 3). With the increasing demands of consumers, digital media brings more opportunities and at the same time more challenges for operators in today’s world. As a marketing mode that typically reach its audiences via the Internet, e-marketing benefits from the advantages of the internet and transcends distance and time, to which traditional marketing cannot measure up. Meanwhile, the shortcomings of the virtual world also impact e-marketing negatively, namely security issue and the cost of computer hardware which limits its reach in the developing world. As a result, e-marketing is like a two-sided blade. This essay will argue that the disadvantages of e-marketing outweigh the advantages support due to the following: limitation of access to computers, the threat to personal privacy, high cost and the low efficiency. Two significant advantages of e-marketing for public are global reach and convenient. By using the Internet as a channel of marketing, e-marketing has the same features as that of internet which can implement services for customers from different countries at any time. E-marketing can be particularly useful for niche providers, companies whose products can be posted easily, or businesses that are looking to expand geographically but cannot afford to invest in new offices or businesses (DTI 2004, P. 4). The commercial information can reach anyone, anywhere that provided internet access in the world. It allows merchants to tap new markets and competition globally. In addition, time is no longer a factor effects on marketing. (Strauss, J 2006 P. 5) Instead of being applied by organizations and officers during typical working hours, most of the marketing efforts from e-marketing are supported by website, which open 24 hours and 7 days a week. However, e-marketing has one main obstacle which is the limitation of access to computer as the result of the costs of the hardware, the low speed of internet connection and unreliable power supplies. Firstly, despite advances in the past few decades, ownership of personal computers is still very low in the develo ping world. In Ukraine, for example, only 1. 8 percent of the population owns a personal computer. In Mexico, 6. 8 percent of the entire population owns a personal computer; and in India, only half of 1 percent of the population owns one (Strauss, J 2006 P. 81). The statistics of the ownership of personal computer in the countries above indicate that e-marketing limits the potential audience the marketing efforts try to reach. Secondly, e-marketing is the balance between connection speed and web site design. In the developing countries, internet connection is still largely through dial-up connections, which depends on the telephone lines and restrict the speed at which data can be sent and received. In 2005, Italy had 0. 77 percent of its total population as broadband subscribers, while China had 0. 21 percent, and Russia had 0. 02 percent of its citizens subscribe to broadband (Strauss, J 2006 P. 87). This data illustrates that broadband is still limited in use as the communication infrastructure for e-marketing. The third challenge for e-marketing is the unreliable power supply in many countries. In Nepal, one of the poorest countries in the world, only 15% of all households have access to electricity. Moreover, it sometimes experienced blackouts during the summer months across the entire country (Strauss, J 2006 P. 84). The unstable electricity supplies make e-marketing unavailable to cater to the consumers via the internet. All in all, the use of the Internet benefits e-marketing with its reach, but also has serious drawbacks. Another apparent characteristic of e-marketing is personalization. Customers can acquire entertainment directly from the preferred individual receiving devices. Marketing by email or banner advertising enable multimedia one-to-one communication that makes the market easier to establish how effective your campaign has been. E-marketing is one-to-one and focuses objectives on the customers, which can typically reach the one who wants to know the products and services instantly and benefit the operators to receive the individual information and greet the customers with targeted offers (Descoeudres, O 2004 P. 3). The essential part of the one-to-one marketing is base on the specific customer database. The database was established when the buyers accomplish interaction and trade on the web, allowing the company to quickly obtain detailed information about customers’ responses to the advertising and contribute to the decision of transform the marketing strategies. Despite this advantage, the use of the Internet poses threats to personal privacy whi ch limit the spread of e-marketing. For instance, Tonysmart. om sold the customers’ information that they registered in the site when the company went to bankrupt, proclaiming that the customer database belongs to the company’s asset (Lamb, C. W 2006, P. 651). Similar incidents lead to the lack of trust from the majority of customers, who hesitate in providing to private information to web companies. â€Å"Internet as a virtual marketplace is still not greatly acceptable to orthodox buyers who prefer physical interaction and review of products and services before buying them. (Nantel, J 2004) to build up the trust bridge between the interactions of customers and companies in the virtual world is an ongoing process, which requires more time to achieve. To compare with traditional marketing, some proponents of e-marketing believe that cost advantage is one of the considerable merits. â€Å"E-marketing eliminates printing and postage costs, taking the best of traditional newsletters, advertisement, or dire ct-mail offers and customizing them, sending them electronically at a fraction of the cost of other methods† (The Advantages of E-Marketing, 2007). In fact, although e-marketing saves more postage costs, which may seems to reduce the investing input for operators, the money spend on setting up and tagging with the online payment channels, online allocation costs, cost of upgrading and maintenance of site are all the requirements for a successful sustaining marketing on the Internet. â€Å"Japan’s average monthly subscription charge is slightly more than 24 dollar per month, a relatively manageable amount given average household income levels. Yet, Lithuania and Slovenia have average monthly charges almost twice that amount† (Strauss, J 2006 P. 4). The consequence is inescapable that accessing to the Internet through land lines whether dial-up or via boardband is expensive in general. By 2011, online consumption will surpass TV as the number one medium worldwide. Despite this, some industries have been slow to adapt to changing consumer trends. Overall, marketers invest only 7. 5% of their advertising marketing budg et to online initiatives. The insufficient capabilities that in-house and agency are with the leading 59 percentage deterrent to investing online (Steve Latham, 2008). There is no surprise that online marketing is still relatively new, some what complication, and transform rapidly. Most corporations are still trying to make sense of new methods and develop new strategies to utilize it. â€Å"After years of one-off efforts, many are taking time to define their key objectives, strategies, tactics and requirements for achieving them. †(Steve Latham, 2008). On the other hand, the tight supply of talent is also a problem for both brands and agencies. According to Descoeudres (2004), finding skilled technicists to execute digital strategies is a huge challenge for e-marketing. As e-marketing involved in a certain range of marketing space, there are still not many clients who will enroll as loyal customers in the customer database. While this number grows over the years with time, some offline complementary methods are reliable to enhance the customer database. Striking a balance between offline efforts and continuing online efforts or a combination of the two actually helps the company to highlight the market presence as an entrepreneur. Therefore, it is very important that marketers are aware of the reward and inconveniences of e-marketing before they really strategize to optimize their revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing. In conclusion, e-marketing becomes an integral strategy of marketing and business nowadays, which is widely used as manifestation method to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers. Nevertheless, it still has a great amount of drawbacks including the lower range of the ownership of computer, the coverage of the Internet and the neglect of the personal privacy, the uneconomical input for consumers. As a consequence, e-marketers should never underestimate the negative impacts of e-marketing. In the long run, the function of e-marketing can be further developed to enhance its benefits for both customers and merchants by resolving the problems mentioned above. How to cite Disadvantages of E-Marketing Outweigh the Advantages, Papers

War on Television free essay sample

An analysis of the significant role of television propaganda during War times. This paper discusses the role of television propaganda during times of war. The paper attempts to discern problems or controversies in specific areas of media communications. It also provides an overview of the September 11 attacks on the USA. War on television has been the subject of both fictional accounts and extensive, often compelling news coverage. War has been the prime inspiration of a number of television movies and series along with political cartoons and talk shows. This almost always leads to propaganda which can be defined as the systematic propagation or discrediting of a given doctrine or cause by circulating polemical material such as posters of leaflets. The facts in a propaganda campaign are manipulated in such a way so as to bring about a gradual but significant change of public opinion (Glasgow University Media Group, 1985). As a result of such campaigns a large number of people are directed to think in a particular direction. We will write a custom essay sample on War on Television or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The basic idea behind a propaganda campaign can be a product, an ideology, a position or a point of view even though the general assumption remains that propaganda is directly related to political events. This usually causes propaganda to be associated with negative connotations. Thus simply put propaganda can be described as the dissemination of information through persuasion and is said to be an art that can be carried out through all forms of communication (Young, 1992). However for reasons of space and clarity the following essay will focus on the effect of television propaganda during times of war.

Patrocinio green card, copatrocinadores y sustitutos

Patrocinio green card, copatrocinadores y sustitutos Para Inmigracià ³n es patrocinador el ciudadano o el residente permanente que solicita los papeles para un familiar para que à ©ste obtenga la tarjeta de residencia, tambià ©n conocida como green card. Las personas que patrocinan a sus familiares adquieren unas responsabilidades que duran por aà ±os. La ley permite al patrocinador buscar co-patrocinadores o sustitutos cuando no ingresa la cantidad mà ­nima exigida ni tiene patrimonio suficiente. Puntos Clave: Patrocinio de la tarjeta de residencia Para sacar la tarjeta de residencia por familia es necesario el patrocinio de un familiar.Tipos de patrocinio:Patrocinador: ciudadano o residente que pide a familiarCo-patrocinador: puede ser un familiar pero no es necesario. En este caso, patrocinador y co-patrocinador son responsables conjuntamente del migrante pedido.Patrocinador sustituto: cuando el patrocinador fallece. Solo se admite familiares del migrante o representantes legales del mismo. Obligaciones legales del patrocinador El ciudadano o residente que se convierte en patrocinador es responsable econà ³micamente frente: el gobiernola persona patrocinada, es decir, el inmigrante que ha obtenido la green card porque fue pedida por el patrocinador. Esto quiere decir, por un lado, que si el inmigrante patrocinado recibe un beneficio pà ºblico calificado como means-tested por el gobierno federal, estatal o local, entonces la agencia del gobierno puede reclamar el costo al patrocinador. Y si este no paga, puede demandarlo en corte. Tienen consideracià ³n de beneficios means-tested, entre otros, los siguientes: los cupones de alimentos  (food stamps, en inglà ©s o SNAP), los Ingresos Suplementarios de Seguridad, conocido como SSI por sus siglas en inglà ©s, Medicaid, TANF y el seguro mà ©dico estatal SCHIP. Por otro lado, el inmigrante patrocinado puede exigir al patrocinador que lo mantenga. Y si no cumple, puede demandarlo. Cabe destacar que esta obligacià ³n puede continuar en el caso de green card por matrimonio incluso despuà ©s del divorcio de la pareja.  ¿Por quà © el patrocinador tiene esta obligacià ³n? El patrocinador tiene esta obligacià ³n porque durante el proceso para patrocinar a su familiar firma el documento I-864, tambià ©n conocido como affidavit of support o declaracià ³n de mantenimiento. Este es un documento imprescindible. Si no se firma, no puede seguir adelante la tramitacià ³n. Es necesario destacar que es, en realidad, un contrato entre el patrocinador y el gobierno. Por lo tanto, cualquier acuerdo privado entre el patrocinador y el inmigrante patrocinado a este respecto es nulo. En otras palabras, el patrocinador siempre responde ante el gobierno por los gastos pà ºblicos que el inmigrante cause por utilizar algà ºn beneficio de los considerados como means-tested. En los casos de peticià ³n con ajuste de estatus, el affidavit of support se firma en ese momento. Sin embargo, en los de peticiones a travà ©s del procedimiento consular, esta declaracià ³n de sostenimiento se firma en el momento en el que asà ­ lo solicite el Centro Nacional de Visas (NVC, por sus siglas en inglà ©s).  ¿Cunto dura la obligacià ³n del patrocinador? Esta obligacià ³n dura hasta que el inmigrante patrocinado se convierte en ciudadano estadounidense a travà ©s del proceso que se conoce como naturalizacià ³n o hasta que el inmigrante los 40 crà ©ditos cotizados, es decir, en la mayorà ­a de los casos eso significa llevar aproximadamente 10 aà ±os trabajando. La obligacià ³n del patrocinador deja de existir en el caso que llegue antes  de los 2 anteriores.   Es importante tener en cuenta que en el caso de patrocinador que solicita la green cad para el cà ³nyuge, el divorcio no pone fin a la obligacià ³n, sino que continà ºa hasta que se produzca la naturalizacià ³n del inmigrante o los 40 crà ©ditos cotizados.  ¿Quà © son los co-patrocinadores? En los casos en los que el ciudadano americano o un residente quiere pedir los papeles para un familiar pero no tiene ingresos y/o patrimonio suficiente para el affidavit of support es posible tener co-patrocinadores. La ley permite 2 supuestos. En primer lugar, otro miembro de la familia que reside habitualmente en el mismo hogar que el ciudadano o residente que solicita los papeles. Y en segundo lugar, otra persona que no tiene que ser pariente. Estos son los casos que se conocen como joint-sponsor, por su nombre en inglà ©s. A la hora de firmar el affidavit of support hay que fijarse porque hay variaciones segà ºn la categorà ­a de patrocinador que presenta los papeles, miembro del hogar el patrocinador o co-patrocinador que reside en otro hogar, sea o no pariente. En el caso de que se patrocine a un inmigrante que emigra acompaà ±ado por su familia, puede haber 2 joint-sponsor. En todo caso, cada uno por separado debe ingresar o tener patrimonio suficiente para patrocinar. En los casos en los que se utiliza un joint-sponsor, el patrocinador, es decir, el que pide los papeles para su familiar, debe tambià ©n firmar su propio documento de affidavit of support. Y tanto el patrocinador como el joint-sponsor son responsables econà ³micamente del migrante pedido. Patrocinador sustituto Cuando un ciudadano o un residente solicita los papeles para un familiar y despuà ©s fallece, el proceso puede continuar si se dan 3 requisitos: El documento de peticià ³n que se conoce como I-130 se aprobà ³ ANTES del fallecimientoEl Servicio de Inmigracià ³n y Ciudadanà ­a (USCIS) admite que continue la tramitacià ³nOtra persona se compromete a responder econà ³micamente por el inmigrante y firma el affidavit of support. Esta persona serà ­a el patrocinador sustituto. Sin embargo, no cualquier persona puede ser patrocinador sustituto sino que la ley pide que entre à ©ste y el migrante se dà © alguna de las siguientes relaciones: cà ³nyuge, padre, madre, suegro, suegra, hermano/a, hijo/a, yerno, nuera, cuà ±ado/a, abuelo/a o guardin legal del inmigrante. Requisitos para ser patrocinador,  co-patrocinador o patrocinador sustituto Tanto el patrocinador como el joint-sponsor tiene que ser mayor de 18 aà ±os, ciudadano o residente y residir en los Estados Unidos o uno de sus territorios, como por ejemplo Puerto Rico.   Si el ciudadano no se encuentra en esos momentos en Estados Unidos, deber probar que su estadà ­a en otro paà ­s es temporal y que conserva el domicilio en el paà ­s. Frecuentemente, los ciudadanos estadounidenses que residen fuera del paà ­s y deciden regresarse con sus cà ³nyuges extranjeros se encuentran con el problema de que no pueden probar ingresos suficientes para patrocinar, ya que USCIS pide que los ingresos se produzcan en EE.UU. y que se puedan probar mediante la presentacià ³n de las planillas tax returns. Aunque pide un mà ­nimo de un aà ±o y un mximo de tres, deber presentarse uno, dos o tres segà ºn lo que resulte ms conveniente segà ºn las circunstancias personales del patrocinador de la green card. Este es un artà ­culo informativo. No es asesorà ­a legal.

20 Synonyms for Excuse

20 Synonyms for Excuse 20 Synonyms for Excuse 20 Synonyms for Excuse By Mark Nichol The sentiment behind the verb excuse can be expressed in many ways, whether the sense is of â€Å"remove blame from† or â€Å"stop blaming† (or even, in many cases, â€Å"deflect attention from blame†). Here are twenty words and phrases that will serve, along with their pertinent meanings. 1. absolve: free from guilt or responsibility 2. acquit: discharge from accusation or obligation; also, perform satisfactorily (as in the statement â€Å"I am certain that he will acquit himself well†) 3. blink at: approve of something wrong or allow something wrong to continue 4. brush aside: ignore or disregard something that is wrong 5. clear: free from accusation or blame (usually, in reference to someone clearing one’s name, or establishing one’s innocence) 6. close one’s eyes to: see â€Å"blink at† 7. condone: see â€Å"blink at† 8. discount: minimize the importance of something 9. dismiss: reject the importance of something, or formally act to excuse, as when criminal charges are dismissed 10. exculpate: prove not guilty 11. exonerate: see exculpate 12. forgive: stop blaming, or excuse someone’s transgression 13. gloss over: treat as not important 14. overlook: see â€Å"blink at† 15. paper over: see â€Å"blink at† (also means â€Å"hide†) 16. pardon: see absolve 17. shrug off: see â€Å"blink at† 18. vindicate: show that someone is not guilty (also means â€Å"validate or confirm something criticized or doubted†) 19. wave off: see â€Å"blink at† 20. wink at: see â€Å"blink at† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)7 Tips for Writing a Film Review40 Synonyms for Praise

Managing High Performance commons assessment Essay

Managing High Performance commons assessment - Essay Example The firm also has to identify appropriate personnel to be promoted to management positions. This will be the focus of this paper. Performance management is defined by Armstrong as â€Å"the process of establishing shared understanding about what is to be achieved and how it is to be achieved, and an approach to managing and developing people that improves individual, team and organizational performance† (2009 p. 55). This implies that an organization has some goals or objectives to be achieved and these should be shared by all employees. In other words, employees should strive towards achieving company goals if the company is to have sustained success. However, employees are different and as such have different performance levels. Some are high performers while others are low performers and the managers should deal with low performance as early as possible for the success of the company. According to Cardy and Leonard (2011 p 137-138) it is not only low performance that needs to be checked but also high performance to understand success factors and enhance them. Rewarding high performance is also essent ial in ensuring the company maintains best talent by keeping such employees motivated. One way to achieve this goal is through promotions and recognitions. The first question that managers need to ask themselves is; who are the high performers? In this case, as a consultant I would advice the management to have a carefully devised job description which outlines what is to be performed, standards of performance, and how to measure performance (Armstrong 2009). The goals or standards against which performance is to be measured should be a mutual understanding between management and employees so that they can own up the process and be able to assess their own performance. Those who achieve beyond the expected standards are considered high performance and are best suited for promotions.

MKTG Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG - Essay Example The main goal of the new product is to capture the upcoming healthy food segment, penetrating the market with a strong presence, grabbing market share and contributing to the revenue. The proper combination of the Marketing mix, which is product, price, place and promotion and the determinant attributes can lead to a successful product. As far as the product is concern, it is just fit for the upcoming healthy food market. People can’t resist the finger licking fast food irrespective of alarming rate of the obesity in the United States. However, in this scenario if the Fast food lovers get an option to have the same tasty food but with lower calories as just 250 units instead of 470 units in Wendy’s single sandwich and 670 units in Burger king’s Whoppers respectively. The vegetarian option is very promising, it has been seen that only three percent of Americans are completely vegetarian. However, almost sixty percent prefer food which is meatless (Campbell, 2008, p 91). This revealing data says that American want foods which are vegetarian in nature. And they would love to have that with the brand name of McDonald’s. The pricing is very much important. McDonald’s has always adopted the penetration pricing strategy. And that is the reason it is the largest seller of the fast foods in the world. The combo healthy meal price is only $ 3.59, which is very much competitive and the individual price for the baked patties burger would be only $ 1.09, the mash potatoes at $ 1.50 and the smoothies at $ 2.29. The interesting part is the combo gives a saving of $1.29 with respect to the individual items if they are bought all by any customer. This pricing strategy would definitely help the new product to penetrate the market easily. The place for the pilot project for the healthy meal has been chosen wisely. The Colorado is famous for the McDonald’s. Once a McDonald’s

Total Quality Management And Continuous Quality Improvement Management Essay

Total Quality Management And Continuous Quality Improvement Management Essay Total Quality Management (TQM) Total quality management refers to organizational functions that denote the quality of products and process is the responsibility of every person involved in the creation and consumption of products and services offered by the organization (Hakes, 1991). The aim of TQM is to increase the product quality to meet the customer expectations. Thus, TQM process requires the participation of management, workforce, suppliers and customers. According to Cua et al. (2001), there are nine common TQM practices such as cross-functional product management,   supplier quality management, product process management, customer participation, customer  feedback, committed  leadership,  strategic planning, cross-functional training, and employee participation. Continuous Quality Improvement (CQI) Continuous Quality Improvement refers to philosophy of organizational product and service quality. This process leads to systematic analysis of organization for decision making process based on the facts and organization activity. It deals with risks involving the quality of the product and service by improving the communication both internally and externally. Through the systematic procedure of CQI employees and workforce are educated and team work relationship is created among them. According to It further creates Seymour (1992), CQI creates a structure conducive to never-ending, incremental improvement by developing cooperative workforce-management relations. Similarities between TQM and CQI As far as similarities between both approaches are concerned, CQI is such management approach which improves maintains the quality by emphasizing the regular internal assessment of causes of quality issues and it is further followed by the undertaken of reducing the quality risk and improving the product quality. CQI is the broader term of TQM they share number of similarities such as TQM similar to CQI is such approach which involves planning and implementing continuous improvements in quality. Thus, TQM utterly involves the employees and demands them to realize requirements of customers and client (Kanji, 1995), the use of data-related tool that assesses and improves the quality of the output produced by team. Both approaches share further following similarities: Non-stop improvement Customer or Client focus Structured and Systematic processes Wide participation of Organization Importance of TQM and CQI TQM and CQI possess an important role in the organizational management activity. Since, the principle task of these approaches is to ensure the quality of the product and service offered by the organization. These management approaches with goals are implemented and proceeded to achieve the quality issues along with the quality standard present in the organization. With the globalization and increased economic competitive environment high customers expectation has been observed. High customer expectation can possibly be met with by controlling the production process in terms of managing and maintaining the quality. Thus, quality management and quality improvement approaches have great importance to organization for a variety of reason. The importance of continuous quality improvement and total quality management can be understood by the following benefits availed by applying them: Product Quality: Quality management and quality improvement ensure that product is being manufactured by applying standard quality procedure. This may include performance of the product, reliability as well as durability. Thus, through these quality management and improvement organization is able to manage and improve the quality of the product by increasing its performance. In this regard, quality management struggle to produce product efficiency according to stated promises. Customer Satisfaction: For every organization it is very important to provide customer satisfaction to increase the organizational productivity. Quality management and quality improvement ensure the customer satisfaction by maintaining the quality such as conducting customer survey to understand what customer really want and who are the customers of the product. Thus, organization is able to have insight of competitors and customers. In this regard, customer survey results are used to target the customers for the product or services. The quality management and improvement programs are helpful use methodology to create particular type of product according to customers desire (Rogers, 1996). Increased Revenues: Quality of products and services maintained with the help of TQM and CQI leads to reputation of company. The reputation of company due to quality provides the company with the opportunity to gain more customers and increase the sale of the products. CQI and TQM increase the efficiency of the production system in the company (Winchell, 1991). The efficiency of production system is improved by the removal of inefficiency and defects in production activities that contribute to the quality of the products. For example, if workforce is not consuming much time on production activities to the products quality, thus, workers are spending more time in production activity but the company does not increase the salary. The application of CQI and TQM helps the company to re-capture the lost investment caused due to inefficiencies. Reduce Waste: The implementation of CQI and TQM in the organization allows the management to reduce the waste caused by the inefficient production activity. Company that house inventory pays for the storage, management and tracking of the inventory. The inventory cost of the company increases the price of the product and implementation of CQI and TQM reduces the cost of the inventory (McLaughlin Kaluzny, 2006). CQI and TQM build a systematic approach that keeps the inventory at the affordable level of waste. Benefits of Implementing CQI and TQM Continuous Quality Improvement (CQI) with a systematic approach achieves continuous improvements in a product or service. The implementation of CQI allows defining the problem, mapping the process, identifying improvement opportunities, implementing the improvements and continually monitoring the outcomes for improvement opportunities. Other benefits of CQI are as follows: Use of Data: The implementation of CQI within the company allows using quantitative information such as output, defects rather than subjective information for improving the production process (Hubbard, 1993). The monitoring of the data helps to identify ongoing opportunities for the improvement in the quality process. Improved Morale: The implementation of CQI allows the management in the organization to focus on the improvement of employee morale without blaming the employee for the problems and defects occur in the business operational system. CQI rather focuses on the problem in the process than focusing on the people performing the process (White, 1997). Better Customer Service: Since CQI focuses on the continuous improvement in the performance and removal of the problem from the system, and increases and quality of the product and service, through the means of quality this process increase provision of better customer service by improving customer satisfaction (Dew Nearing, 2004). Increased Productivity: The removal of defects and other problems from the system leads to less waste and repeat of procedure by the employees. Less repetition of activity allows the organization to have increased productivity. Increased Revenue: The removal of errors and increased customer satisfaction provides the organization with the opportunity to increase the sales of the products and services which increases the revenue of the company. Benefits of Implementing Total Quality Management As far as benefits of implementing TQM are concerned commonly it allows the company to build its reputation by removing the faults and leading to zero defects. The management process helps the organization to have good relationship with employees by increasing their morale, team work and involvement in decision making process. As a result of quality control inspections and lower costs to the production process it can result in the following benefits: Higher Quality Products: TQM emphasizes the importance on the quality of product and as a result company is able to focus on the creation of high level quality production. TQM allows the management to be aware of quality level of products and services being provided by quality assurance product testing which is a key aspect of the Total Quality Management. Better Reviews from Customers: As a result of assuring the quality level of product and services, customers are more satisfied. Owing to quality assurance testing by TQM the products and services of the organization constantly meet the quality requirement of the customers. Thus, customer satisfaction as a result of high performance of product and service can lead to have good reviews from the customers and increased better reviews from client and customers further increases the sale of the product and business. Better Production from Employees: TQM stresses on the need to place attention on the fulfillment of employees requirements. The satisfaction of employees in the organization causes the company to achieve the objectives of the Total Quality Management. Employee satisfaction can increase the productivity of the organization as it creates motivation for the employees to work harder to achieve the organizational goals. Components and Factors of CQI There are three main factors or components of CQI i.e. customer satisfaction, scientific approach and team approach. Customer Satisfaction: The implementation of CQI in the organization requires working on the customer satisfaction by improving the internal system. The customer satisfaction may include customers participation, and the participation by employees in the organization performing different functions. Thus, according to Al-Assaf (1993), quality can be achieved when the needs and the expectation of the customers are met. Scientific Approach: The implementation of CQI also requires adopting scientific approach such as data analysis, system thinking, benchmarking and variation. The data analysis allows the management to take decision on the basis of sound proof. Systems thinking involve the process and relationship among the data. Benchmarking is used to identify the beast practice in related and unrelated setting to emulate as process or used as performance targets (MCLaughlin and Kaluzny, 1994) as results of the benchmarking are important in CQI (Buccini, 1993). Team Approach: The implementation of CQI process is better done if it is undertaken in team work than done by an individual. Thus, team approach is the main factor of the implementation of CQI and it needs support from the management, employees and other unit of the organization. As a result of team approach people from different departments perform as a team. Suggestions for the Future Implementation of CQI and TQM There are correlated concerns of many researches between organizational performances; structure and quality control system exist in the organization. Since the purpose of the implementing CQI and TQM is to enhance the possibility of the organization to achieve its goals by controlling the quality of information, building standards for evaluation and designing adequate rewards and punishments, the factors of CQI and TQM influence the manufacturing performance system. However, implementing CQI and TQM is the most effective and recognizable process to achieve the quality in the organization, the changes proposed for the quality can be analyzed and assessed effectively in terms of quality. Thus, the need for improved quality can be perceived and can be changed effectively (Salvendy, 2001). To measure the effectiveness of CQI and TQM can be the most significant aspect after the implementation of process. Company often employs future strategy to improve the implementation of the approach through scrutinizing the Quality Circle which allows the management to maintain the quality of the products and services offered by the organization. The advantage of employing the Quality Circle is that it analyzes the goals of the process and helps to understand the accomplishment of the goal by maintaining the specifications. If organizations aim is to produce an automatic shock absorber the measurement of the accomplished products can easily be made while manufacturing process are adjusted to maintain the specifications. Moreover, CQI and TQM is not just one time event its accreditation visit is periodic (Salvendy, 2001). The implementation of quality improvement and management is an ongoing process and it should remain so. The most importantly there should be measurement of accomplishment of mandate events and analysis to continue those mandates there should be positions meetings held by the management with employees and units of organization. This future strategy allows the organization to review mandate and integrate the strategic initiatives goals into single process. This single process conducted by the means of outlined process. The outcomes of the assessments of CQI and TQM are interrelated notions and products outcomes assessment constitutes the basis for CQI and TQM. As a result of the results of assessment organization keeps striving to continuously improve the quality of the outcomes to better serve the clientele (Stupak Leitner, 2001).

Media and Communication Theory

In the 21st Century Media technology and Telecommunication Technology has undergone tremendous changes in its technological advancement. In the 1990’s this technological innovation has given birth to the World Wide Web and the Internet technology.Many writers in this field in many theoretical perspectives have analyzed the impact of media technology on society. In this essay I will discuss the theory of â€Å"technological determinism and its inevitability† using primarily the theoretical and historical evaluation of Media technology on society advocated by Burnett & P. David Marshall in their book â€Å"Web Theory: An Introduction†. In addition I will also use examples of Radio and Television on Western Society and the forces, which shaped the Medias impact on Society values and culture and, way of life as well as how it supplemented or whether it replaced the earlier Media technologies such as Television, radio, News papers and print technologies.Brief history of InternetThe origins of Internet are in the Military Institutions of USA. It was an incidental development to gather  Security information and assimilations within the defense bureaucracy. It was in the public domain as government was involved in its early development. Later the Universities recognized its potential to share information within the universities and they adopted this technology for their research work.As a result of this process the bulletin boards appeared first for science fiction and then for personal and other reasons by many user groups who had common interest. After the Internet was commercialized and independent service providers entered the market and e-commerce was introduced by the private sector and the control of web past from the public sector to the private sector. (Robert Burnett, P. David Marshall, 2003, pp: 11-12)Definition of the theory of â€Å"technological determinism and inevitabilityThe theory of technological determinism can be defined as the major influence of the dominant technology to have a major impact on society and its inevitability and its transformation power and the replacement of older technologies and social practices. It assumes that people react to technology and economic, social, institutional and political factors is not that important and the major force can be reduced to technology as a major change agent for the societies advancement and enlightenment. (Robert Burnett, P. David Marshall, 2003. pp: 10-11)Origins of the theory of â€Å"technological determinism and inevitabilityThe origins of the theory were due to several writers who promoted this theory as well as powerful people in politics and in Commerce promoted it. These writers attributed just like other media technologies the Internet also will have a revolutionary impact on society. (Robert Burnett, P. David Marshall, 2003, pp: 7-8)The ideology of technology and its effectsThe ideology of technology means is a representation is completely normal and natural for the culture as well asappropriate.   That is the new technology not only natural and normal bur also what is needed to make the society better. It reduces the debate to a functional level rather than public debate and becomes a cultural reality in every day lives and we accept new technology passively. It promotes that we cannot be happy without the latest model of technological equipment or model. (Robert Burnett, P. David Marshall, 2003, p: 9)Evaluation of Technological determinism based on Web TheoryAs discussed above from the brief history of the Internet and noticing other factors has also played a part in the evolution of the Internet such as institutional and social patterns it is obvious that new technology alone may not bring about a revolutionary change in society.   As well if this theory stifles public debate it may not produce positive outcomes and can be detriment for societies progress.   In addition it does not take in to account social, economic Institutional and political factors as important and it may oversimplify how technology impacts society and gives in appropriate weight for technology as a major factor for social betterment.However some writers of technical determinists have shed some light on the actual development of web technology, which in itself can be a major social change factor in limited situations.   They are H.A. Innis, Marshall McLuhan, Lewis Mumford (Robert Burnett, P. David Marshall, 2003, P: 12).   According to H. A InnisA dominant communication medium can be time-based or space based. (Robert Burnett, P. David Marshall, 2003, P: 13) According to him time- based communication system will produce a close society and a space based communication medium will produce a more open society. (, Robert Burnett, P. David Marshall 2003, P: 13) Web technology is an active play with space and time and its diffused and web does not have a center however as it originates in America on the other hand it may create a centralizing model of communication. (Robert Burnett, P. David Marshall, 2003, P: 14-15).Another interesting question. which arises from Inns insight is how the space is defined through the web? Does the control of virtual space control the geographical space? (Robert Burnett, P. David Marshall 2003, P: 15) The virtual space is discontinuous with the material world of countries and geopolitics. (Robert Burnett, P. David Marshall 2003, P: 15) However there may be new divides acrossEvaluation of Technological determinism based on Web Theory  geographical boundaries in the virtual world grouping activities and interests which may relate to power groups that may be not coordinated with the interests of empires if multinational companies do not control the cyberspace. If they control the cyberspace then it will have repercussions in the international geopolitics of work, economy and culture. (Robert Burnett, P. David Marshall 2003, P: 15)In the perspective of Marshall McLu han he theorizes technology as a medium. In the Web Theory of Robert Burnett, P. David Marshall they highlight the utility of seeing web as a medium rather than its content because it points in the right direction how a technology incorporates other technologies in the early stages and evolves on a long-term basis rather than replacing past technologies as web uses voice, text, visual and graphics to convey messages and linked with other networks and similar sites.(Robert Burnett, P. David Marshall. 2003 p: 17) In addition McLuhan saw the expansion of television and other communication technology internationally he came with an idea of global village. (Robert Burnett, P. David Marshall. 2003 p: 18). According to Robert Burnett, P. David Marshall this idea of global village in respect of television internationally a least for 80 years in their view television as a media technology has been a major force for the culmination of nation state and nationalistic cultures as well they concl uded in some circumstances the television and other media technologies can have similarities for example the death of Kennedy televised across the world may have produced a kind of global village.However they rejected that these events did not produce sense of community like a village, which depended on interpersonal knowledge to make sense of the world. (Robert Burnett, P. David Marshall. 2003 p: 18)Evaluation of Technological determinism based on Web TheoryMcLuhan also has theorized technology can produce electronic collective consciousness. (Robert Burnett, P. David Marshall. 2003, p: 19). In the view of Robert Burnett, P. David Marshall this idea is utopian however they concluded that in smaller ways web technology can produce collective consciousness because of its nature and accessibility to information learning in schools and beyond has become to retrieve information and transform in to knowledge and action rather than route learning and memorization in western societies befo re advent of the web. (Robert Burnett, P. David Marshall. 2003, p: 19).As well Robert Burnett, P. David Marshall point in page 20 that technology can shape our behavior in particular ways so that we often become unified with the technology and give examples of driving a car and it has to become automatic to drive the car with confidence.According to Mumford technology has become out-of control and poised to ask question whether web has become out-of-control and a channel for further centralization of power or web is an extension of general human interest and democratizing knowledge and power? As well on an individual level one can ask the question does the web intuitively an extension of self in to kind of collective network of knowledge or information or the individual is absorbed in to the web technology which produces technological rationality that does not allow the individual to examine the system the individual is using.(Robert Burnett, P. David Marshall, 2003, p: 20). Accordi ng to Robert Burnett, P. David Marshall these questions are complex and there is no simple answer and it depends on the web culture and the kind of information and knowledge it generates. (Robert Burnett, P. David Marshall, 2003, p: 20).Examples of existence of Radio and Television in the advent of web TechnologyIn the western world even in the era of web technology some groups get news and other information as a medium as opposed to web technology because of its appropriateness to some groups and in some contexts. For example if say a politician wants to convey a message then Television and radio is preferable to web technology as web technology is not accessible to may people and it has to have some interaction than the other medium and web technology is diffused than has a central point. That is the older technologies have their niche markets even in the advent of web technology and web technology supplements the other older technologies and they don’t replace overnight th ese technologies but in an evolutionary manner they enter in to our lives. The technology in itself has an impact on society.However as envisaged by the technological determinist theorists the dominant technology does not change in a revolutionary manner the society and other factors such as economic, Institutional, social patterns and cultural factors shape the use of technology and they play a part in shaping the society as a whole. In addition all previous technologies loose their transformation power after some time. For example Radio when invented promised a kind of utopian future for human knowledge, education and enhancement and change society in a revolutionary manner but radio did not realize this vision as envisaged by many technological determinist writers and powerful leaders at that time. It applies to Television as well.In addition news papers and libraries still exist side by side with web technology but they use web technologyTo advertise their services and to delive r services efficiently and expand markets as web technology is more spatial than the other technologies.ConclusionAs discussed above technology definitely to some extent shape our lives. However it does not shape our life in a revolutionary manner as proposed by the technological determinist theorists. Other factors play a part in shaping the technology itself and social, Institutional, political and cultural factors affect societies development and progress as well. In addition the new media technology as discussed above do not replace it but supplements and converge. It is also from the above discussion some theoretical insights in a limited manner applies to web technology as well in terms of its collective consciousness in some contexts and seeing web as a medium and the human-technological interface as theorized by some technological determinist theorists.In my view the Technological determinist theory is applicable in some circumstances and context but it is not applicable to web technology or any other technology that technology itself will transform society. However web technology compared to older technology has a potential to be in our day-to-day life in a long-term trajectory because of its versatility and its special communication medium.BibliographyRobert Burnett, P. David Marshall, (2003) Web Theory: An Introduction, Chapter 1: Web Technology, London & NY: Routledge, pp7-22